“Last I checked Apple is still riding high”
Only because Steve Jobs returned in 1997 AND somehow got Bill Gates to loan/invest 150 million of his own money. This bridge loan came when Apple was near bankruptcy. This was a bridge to becoming a monster on phones and M5 chips. The M4 mini is the only thing Apple I was tempted to buy. Last Christmas it was $500 at Amazon, for weeks!
The bridge was back during Microsoft’s anti-trust prosecution with Judge Jackson. A bridge loan, that allowed Microsoft to point out they had competion, was money well spent.