“I think the high price is a factor too-”
^This. What is the typical per-person out-of-pocket for a movie and popcorn? $20? With everyone using paid and free streaming services to watch seemingly unlimited content at home, dropping twenty bucks at a movie theater isn’t an economically rational choice under most circumstances. It only makes economic sense for some reason *other* than simply watching a film, e.g., as an “outing” such as a social get-together for kids or a date idea for couples.
“What is the typical per-person out-of-pocket for a movie and popcorn? $20?”
more like $30/person, so $60 minimum for a couple, plus the time to drive to, park, and drive back ... and depending upon where one lives, the issue of uncivilized theater patrons ...