How exactly does a person become an influencer?
Get your likeness on a can of light beer.
Post videos on social media, attract followers. Nothing more than that. It helps a great deal to be an attractive young woman, that it’s not necessary for all content.
There are a fair number of people who simply film what they do as tow truck drivers, heavy rescue on-road and off, car repair/restoration, firearms shenanigans, etc.
The most important thing is, you have to be entertaining.
By threatening businesses?