The idea was original and creative, but the execution of that packaging design looks rather cheap and tacky.
That sponge doesn’t look cake like at all.
I’m thinking of the big flat circular sponge janitors place under a wooden disk, so they can buff linoleum floors.
He has talent for packaging design.
Should try working for Nestle’s or Nabisco or Hallmark.
He wonders if a dish sponge was eaten? No wonder he hasn’t heard back. If he can’t send an actual sample of his cakes, he doesn’t deserve the job.