Ok, so you are the EVP of Marketing. You’ve got years of stagnant or declining sales. Your target customer base and demographic is aging and dying off. Your theme hasn’t changed in years. Your same store sales have not yet recovered from COVID. What do you do?
Market your brand.
Liquidate. Going woke is like flushing money down the toilet.
how about better food that doesnt taste like microwaved plastic?
stop making Food that leaves you as soon as you get up from the table?
Get a new head of housekeeping to degunk your floors which either grab your shoes or are as slippery as wet ice?
Get your dishes clean? Train your managers in better kitchen prep and cleaning ? Ever heard of pinesol?
Buc-ees is eating your breakfast, lunch and dinner and its not a fluke or locations. Its a 10x better product and atmosphere.