The logo isn’t the issue - well, it’s a small part of it. Its the wokeism, DEI, LGQWERTY+/- and all that other leftist claptrap that is the problem.
IMHO the the WOKE mindset and agenda driving the "Rebranding" is the issue.
The changing of the logo and signage is an external manifestation of that - an action that reveals their true intent.
It is just another example of the left's ongoing effort to kill our traditions and history -
To pry us loose from philosophies and ideas that stymie their attempts to replace our culture and belief system.