Major K-mart vibes is the way Target has always felt to me. I get depressed just walking in one. Forget the culture war aspect, Target has always been awful.
Target’s woes are much more systemic and secular than stupidly involving themselves in the culture wars, which just made things worse for them ... Target will never compete with Kroger’s many grocery chains, Walmart, Costco, or Sam’s Club with the grocery part of their stores: higher prices and/or fewer choices ... and higher prices for OTC nostrums and fewer choices than amazon ... they also have to compete in clothing with walmart, kohls, costco and sam’s ...
When Target was on the rise 20+ years ago, the stores were well stocked, lighting was bright, they sold new and varied items, and they had a "hipster" vibe.
They have lost all that. Today I see bare or messy shelves - which for retail is like broken windows and graffiti.