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Posted on 08/25/2025 9:52:56 AM PDT by Morgana
There is a slow, deliberate purge happening in America. Not a war waged with guns, bombs, and tanks, but with erasers, marketing departments, and cultural commissars. It is the grand project of the woke movement, a full frontal assault on white European history, culture, and symbols. And the most effective battles are not fought in the streets but in the quiet removal of images, names, and figures that once stood as touchstones of identity.
Wokeness, rooted in the toxic soil of Critical Theory and Marxism is a cancer metastasizing through every organ of society. Public institutions, schools, corporations. Heck, even churches and religious institutions have embraced it through “diversity” initiatives. Its feverish logic has been years in the making, and now the tumors are visible to everyone who isn’t pretending not to see.
We’ve seen it already. Christopher Columbus, once honored as a symbol of discovery, recast as a racist genocidal villain. Confederate statues toppled not as relics of war but as if they were radioactive. Founding fathers like Jefferson and Washington stripped from schools while Marxist academics smuggle in pedophiles like Harvey Milk while sneering that this is “progress.”
Each removal is justified under the banner of “equity” or “inclusion,” but the pattern is unmistakable. One by one, the white European figures who formed the backbone of America are erased from memory, leaving behind a sterilized void filled with rainbow flags and corporate hashtags.
The woke cancer was never content with critique of our culture or history. Rather, its appetite is for obliteration. And it has found its way into the heart of Americana itself, everywhere, and it isn’t letting to.
Cracker Barrel. For half a century, the logo featured a figure affectionately known as “Uncle Herschel”—a simple, working-class white man leaning on a barrel, a quiet symbol of Southern hospitality and tradition. But in the year 2025, under the reign of Cracker Barrel’s freshly minted CEO, Julie Felss Masino, that man was unceremoniously executed.
No trial, no farewell tour, just gone—exiled from the company’s identity as though his mere presence were too embarrassing to be tolerated.
Who is Julie Masino? A corporate ladder-climber who cut her teeth in the soulless world of Starbucks and Taco Bell—brands whose entire ethos is cultural dilution, not preservation. She is the modern CEO archetype. Activist first, businesswoman second.
Trained in the catechisms of woke capitalism, fluent in the buzzwords of “equity” and “progress,” she stepped into Cracker Barrel not to defend its heritage, but to sandblast it away. To her, the man in the logo wasn’t an anchor of identity, he was a liability. He had the wrong skin color, the wrong gender, the wrong cultural connotation…and probably the wrong sexual preference.
He had to go.
Of course, she would never admit that. The spin is always modernization, digital clarity, streamlining, simplification. The same every time. Corporate PR teams are paid out the wazoo to assure us that the removal of a white man symbolizing Southern history and working-class America has nothing—absolutely nothing—to do with politics.
And yet, we’re not stupid. The evidence screams otherwise. If simplification were the goal, the man could have been retained in stylized form, the logo trimmed but not amputated. But he wasn’t. His removal was the point. It is always the point.
This is what the project of erasing the white man looks like in the twenty-first century. It’s not gulags and executions. It’s not firing squads. It’s quiet, polite, and surgically precise.
It’s deleting faces from logos, scrubbing books from libraries, renaming streets, and telling entire generations that their ancestors were monsters unworthy of remembrance.
It’s euphemized as “progress,” but it is, in truth, a bloodless purge—an annihilation of identity under the guise of compassion.
And so Cracker Barrel, once a symbol of down-home tradition, now joins the parade of corporations that genuflect before the high priests of wokeness. Its new logo is a bland, mustard-yellow tombstone, the kind of design you’d expect from a tech startup peddling oat milk subscriptions, not a restaurant built on Southern charm. The man is gone, the tagline erased, the personality stripped. What’s left is corporate sterility masquerading as inclusivity.
The irony is staggering. In the name of “expanding the customer base,” they amputate the very heritage that made the brand beloved in the first place. In the name of “equity,” they participate in the most inequitable act of all—cultural erasure. The white man deleted.
The woke mob cheers, the media nods approvingly, and the stockholders watch their portfolios tank. But the truth is undeniable, this was not just a design change. It was a symbolic execution. Cracker Barrel has chosen to erase the white man, because erasing him is the fashion of the century.
And Julie Masino, smiling as she steers the company into the abyss, is merely one more captain in the woke flotilla sailing proudly into oblivion.
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Click here: to donate by Credit Card Or here: to donate by PayPal Or by mail to: Free Republic, LLC - PO Box 9771 - Fresno, CA 93794 Thank you very much and God bless you. |
“Every record has been destroyed or falsified, every book rewritten, every picture has been repainted, every statue and street building has been renamed, every date has been altered. And the process is continuing day by day and minute by minute. History has stopped. Nothing exists except an endless present in which the Party is always right.”
― George Orwell, 1984
They can’t purge us if you guys would stop looking for a silicon barbie doll and find a good woman ,marry and have children...but maybe men have forgotten what actual sex is.
They might bring it back—replacing it with a black woman.
“Native American woman removed from Land O’Lakes packaging”
I love the Land O’ Lakes fiasco. They ditched the Indian girl but kept the land!!
Well, the idiots started out erasing the Native American culture ... like the Land of Lakes logo. The leftists decided, on behalf of Native Americans, that the logo was offensive. But that was just their lying excuse for eliminating the image. Their 'remaking' of America in their desired idea of ""utopia"" continues....
One out of three Americans is a white male.
I hear Uncle Ben is looking for work.
Whites are a minority. Only 8% of the worlds population is white. It is unfair when USA and Europe are swamped by blacks, Chinese, Indians and Muslims. They have their own damn places to do whatever and to live their lives.
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Approximately 15% to 16% of the world’s population is estimated to be Black, primarily consisting of people of recent Sub-Saharan African descent. This equates to roughly 1.2 billion people globally, considering the world’s population is about 8 billion in 2025.
So, Black people make up around 15-16% of the world’s population as of 2025.
how about Chinese and Indian?
As of 2025, the estimated population percentages for Chinese and Indian people globally are:
Chinese: Approximately 18% of the world population. China has about 1.4 billion people, making it the most populous country, representing nearly one-fifth of the global population.
Indian: Approximately 18% to 19% of the world population. India’s population is also about 1.4 billion and is projected to rival or slightly surpass China’s population by 2025, accounting for a similar share of the global total.
Most white males in media are weak, effeminate, or stupid.
Blacks in every commercial, and generally the focus. Also, every woman seems to be either the boss bitch or kicking/punching a gym bag. Asians are now starting to be overrepresented as well.
Which is why RUSH stood out
I’ve always been a big fan of the TV westerns I grew up with in the 50s and 60s. They’re still popular today but now most have a disclaimer: ‘this program is rated OCD for outdated cultural depictions”. I take it that means the native Americans are played by mostly white guys with wigs and saying stuff like: “paleface speak with forked tongue”. There are also no gays, no trans, very few blacks and women were meant to be defended. No biracial couples, no toilets and the saloon girls were all virtuous.
This is very well written. Thanks for posting.
Its any sense of American culture/tradition/unity that must be erased
While whites sit at the top of that, it also includes traditionalist/christian and American blacks as well.
The globalists and neo-marxists have moved on to South Asians, Muslims and also native Africans as the main tools of their “active measures” of demoralization, deflection and subversion.
Yep, that has been going on for awhile, but when Obama took office it seemed advertisers put the peddle to the metal.
Black male, white female is just about every other tv ad.
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