Probably was already loosing money. Will probably go out of business at an accelerated pace. The so called make over will send a dying brand into an earlier grave.
Probably need to fix their food especially dinner.
Not according to the excerpt:
Cracker Barrel's sales have flatlined, with revenue for its most recent quarter unchanged at $935.4 [sic!] compared with a year earlier, while its stock has tumbled 40% so far in 2024.So: Stagnant, but not actually losing money.
Regards,
CB has been losing market cap since the beginning of 2019 when its stock price topped out at $152.00/share.
I think this girl boss CEO, who was brought in to the company in November 2023, was supposed to try and save the brand. As a result, the quality of the food has dropped, the remodeling looks like crap, and now the logo has been destroyed.
At the rate she’s going with this makeover of the company it won’t be around in five years.