Tyrus on Gutfeld gave a glowing recommendation for cracker barrel, imagine he has not been there since CB “awakening “😂
Side note a CB opened in out city and my wife was part of the first employees as a waitress. Food was good and relatively inexpensive. She worked there till she finished nursing school.
Sad to see these leftist ruin something else that was good.
Trump nailed it when he said “everything the left touch turns to &$<@”
Sadly, that is the raison d'être for the existence of Lefties; ruination of everything, but especially anything that is good.
Hoss
“Sad to see these leftist ruin something else that was good.”
The demise of Bud, Cracker Barrel, and other once great brands (Sears, JC Penney, and Kmart) are due to a general failure of corporate governance in the United States. The business destroying CEO”s are hired by boards of directors. The board members are ostensibly put in place to oversee the management of the company, protect the integrity of the brands, ensure assets are being utilized efficiently, and have a watchful eye over the CEO and senior management actions. These board members are paid $200,000 to $300,000 per year each and there are typically 8 to 12 members on a board. Therefore the cost to the business is not inconsequential, several million dollars per year. Cracker Barrel has 9 “independent” board members in addition to the CEO.
Independent board seats are typically filled by senior or retired corporate executives from other companies, attorneys, college professors, retired politicians, and occasionally community activists. Boards were once dominated by white males but today have a diverse racial and gender mix.
So why aren’t these highly paid corporate board members reviewing business plans of the CEO and intervening when a rebranding effort is proposed? It takes decades to build a strong, highly recognized and successful brand. The strength of a brand is highly reliant on a number of tangible and intangible factors. Changing core elements of the brand, such as the logo, store design, quality, and product mix are highly risky due to the potential to alienate long time loyal customers. If the Budweiser board and Cracker Barrel board had been doing their jobs as the ultimate protectors of the company and its brands, they would have slowed down or halted a radical brand “modernization” program until it could be thoroughly tested. The Cracker Barrel board members are especially negligent given the recent the highly publicized financial meltdown of Bud Light brand and its parent company due to brand mismanagement.
Board seats in the United States need to be more than cushy and lucrative parking places for retired executives, politicians, etc. Board members must be more than casual observers and advisors, they must step in to protect the company and its brands when management goes off track.
Furthermore the Cracker Barrel, Bud Light and New Coke fiascos demonstrated business schools are failing. Many senior corporate executives have MBA degrees. Are business schools today so obsessed with teaching financial manipulation and cost reduction they are failing in teaching the fundamentals of brand building and the importance of intangible assets of the brands responsible for the sales of the company?