Case in point...
https://www.caranddriver.com/news/a65575153/jlr-ceo-adrian-mardell-stepping-down/
Not a chick.
But he hated his brand.
One more...
https://www.cbsnews.com/news/bud-light-anheuser-busch-marketing-chief-steps-down-boycott-dylan-mulvaney/