It is because woke City folks hate and discriminate against rural country culture. To them everyone who lives rural in the country are all ignorant Hillbillies who do not even deserve to live...
That is the problem for CB. We don't need them. It is just a fun bit of variety.
They changed their menu a few times the last couple of years and started serving alcohol. That may explain the fluctuation or flat lining of its stock value. I do not care for anything except their breakfast. Their chicken and dumplings are okay, not amazing, just okay. It really is the atmosphere. All food chains are struggling so why do something this drastic and drive away boomers?
As far as the boomer generation dying off, they are jumping the gun. The last of the boomers are still about 3 or four years from eligible for retirement at 65. CB is popular with boomers because of the atmosphere. I don't buy candy for the most part, but the occasional Mallow Cup or some other candy from my youth is a fun break. Although I have to say my more mature tastes makes me wonder what I saw in the candy in the first place. Boomers will be around for a couple more decades which is a lifetime in the chain restaurant business. CB is rapidly entering chain restaurant purgatory along with Ponderosa Steak Houses, Chi Chi's and Howard Johnsons.