No doubt worked for McKinsey & Company.
It worked great for Bud Light.
LOL. I had the “opportunity” years ago to work with some McKinsey consultants on developing corporate strategy. I discovered that these McKensey guys were absolute geniuses in discovering what answer the top dog wanted to hear, and then in torturing the data to make it say that.
As to whether that was the right answer they could care less. They just took the money and ran.