what did that cost?
including focus groups
modernize a restaurant
whose appeal is nostalgia
must be a harvard mba
must be a harvard mba
~~~
The big corps get sold onto the idea that your trademark needs to be a simple but recognizable icon.
They loose touch with the concepts of tradition, customer familiarity/loyalty, and having an established distinguishable brand, and they fall for the notion that you need a symbol, and the ones who are bushing it make them feel envious of other corporations whose icons are readily identifiable.
It’s silly, and that’s how you know your business has jumped the shark or at least has peaked and the downslide is ahead