%3Amax_bytes(150000)%3Astrip_icc()%3Afocal(749x0%3A751x2)%2Fcracker-barrel-logo-081925-9d7c8ce0fe534a698375a01e275338ef.jpg&f=1&nofb=1&ipt=b56f6e703db154e135923e887066540d95c1b18fc478b9e63076748ac5165faf "cracker barrel old new"){kind=logo}
I've only eaten there once, but never again. Not only do they hate their main customers, but given whom they are hiring for their staff, their food probably isn't safe to eat.
Neurodiversity = Autism, Asperger’s, ADHD, dyslexia, Tourette’s etc.
The new logo sucks. The redesign of the stores sucks. The food quality sucks. At one time these things used to be great, and now it all sucks.
It’s time to Make Cracker Barrel Great Again!
May they pay dearly. What idiots.
The WJ webpage is terrible. Numerous ads placed between paragraphs of the article. Not too bad using a desktop computer but a pain trying to read the article using my tablet.
I’ve only been to Cracker Barrel once in the past several years, but I agree with others. I won’t be going back, and this latest “rebranding” effort just reinforces that. It’s getting pretty bad these in that there aren’t very many places left that I feel comfortable going out to eat at. I think Texas Roadhouse is about the only place left here locally that I’ll go to.
Well that article fails, doesn’t even load a single picture in it.
But image search, found it elsewhere. Looks like any other modern company logo. Trash.
The quality of their food has gone down noticeably over the last year or so. The last couple of times I’ve been there, the mashed potatoes and French fries were horrible.
I used to love Cracker Barrel, but there were none around here. I finally stopped at one while in PA on a business trip in 2018 and found that they had changed the menu! The old favorites were gone, but I was told I could order them as sides to make the complete meal.
Lousy menu + Lousy service = not been back
I avoid chain restaurants unless it’s the only thing there and available on a road trip.
Overpriced, pre-made frozen crap.
Support your local mom and pop restaurant/bar and grille when you want a sit-down meal and don’t want to cook.
The logo seemed fine to me. The old one did seem a little outdated. The bigger issue is that the menu has gone to Hell. The food has really gone downhill.
This will hurt them.
The idea of being “old fashion” was part of their branding...not a smart move.
Don’t have a CB near me, but went to one in the midwest 15 years ago.
Quite memorable - heavy wood interior, wooden tables, with a giant central stone fireplace which had a roaring fire going.
I hope they don’t think that success will come by turning into an IHOP.
They’ll be either bankrupt in two years, or bought out by some equity firm.
Should have been a barrel with white people standing in it.
I GOT IT:
Put Aunt Jemimah on the label!
Cracker Barrel is in a situation similar to Red Lobster was even before all the "woke" stuff. Deteriorating quality, high prices, and the aging out of their main customer demographic, Boomers, especially those in the South, are major reasons for the decline of the chain restaurants that were so popular in the last 20 years of the 20th Century.
In one sense, eliminating the old white man and the cracker barrel was not a bad move. Many Boomers and even older Gen Xers had grandparents who lived in small towns and fed them country cooking when they visited from the city. That experience is less common among Millennials and Gen Zers whose grandparents more frequently lived in a city or suburb. However, eliminating a rural white man from their logo has the effect of angering the conservative half of the U.S. population, who reside mostly in those territories where Cracker Barrel restaurants exist. The legacy media is less effective in driving the narrative and the networks of conservative talk radio and conservative and alt-right bloggers and podcasters will spread the no more old white guy narrative. They cannot make up for the loss with upper middle class white liberals or minorities, who generally don't live close to these restaurants and whose tastes are different from Cracker Barrel fare.
I suspect that by 2035 most Cracker Barrel restaurants will be repurposed or demolished.
The chain cited ongoing challenges with store performance and post-pandemic difficulties as reasons for these closures."
