My nephew was joining the Marines right out of high school. As a gift, I gave him the complete DVDs for JAG. He loved it.
So then I collected the entire Marine series of books, The Corps, by WEB Griffin, for him. I love the series and have read it so often it’s just old and familiar now. He didn’t read a single one.
Turned out he’ll watch TV but he won’t open a book. My interest in that part of my family evaporated rapidly. How do you communicate with a non-reader?
These days most books are bought by women. Male readers are a lower percentage. Not me, but overall.