Ford is announcing a new EV strategy with a “Model-T moment” unveiling on August 11th in Kentucky, focused on competing with Chinese automakers. This strategy will involve a new EV platform and a “breakthrough” electric vehicle.
Additionally, Ford is launching a new ad campaign highlighting its U.S. manufacturing and offering employee pricing and other incentives.
Here’s a more detailed breakdown:
New EV Strategy:
Ford CEO Jim Farley has called the upcoming August 11th event a “Model-T moment” for the company, indicating a significant shift in its EV strategy.
Event Details:
The event will take place in Kentucky and will unveil a new EV platform and a “breakthrough” electric vehicle.
Focus on Competition:
The new strategy aims to help Ford compete with Chinese automakers by improving its engineering, supply chain, and manufacturing processes.
“From America, For America” Campaign:
Ford is launching a new advertising campaign emphasizing its U.S. manufacturing and offering employee pricing on most vehicles through June 2.
Incentives:
Ford is extending its free home charger and installation program for EV purchases through June 30.
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Hhhmmmm. Could this be Nikola Tesla tech? Did PDJT share it with them? Is this why Elon got angry?
Three years ago, I met a couple who had driven their Ford Model “T” part way across country on back country roads. Their top speed across all that, was 39 MPH.
The husband had made a new front left wheel “rim” from scratch - it was plain old perfect.
As I looked over the engine and car, I realized that you could use 3 - 4 different wrenches, a hammer and screwdriver, to fix almost everything. Turns out, I have that tool set somewhere, that belonged to my grandfather.
I wondered, are Model “T”s for sale? Yes, I found a Model T pickup truck for $16,000. I wish; sort of.
Anyway, the wife smiled when I asked husband to start the car? Yep. Great moment.