From the link;
“Place your Whole Beef deposit today for $1200. Pay the rest ($3870) when your beef is ready. Total amount: $5070.”
Yes, my mistake for not having enough coffee yet. But... Was just looking at the Feeder prices and they are currently running around $140 in a string purchase of 100 or more depending on location. So that is what? $1.40 a pound on the hoof from the ranch before fattening?