I guess I don’t understand certain things.
Colbert has the highest rated late night show, but his show loses $40 million a year?
Has CBS been subsidizing COLBERT all these years, to keep him on the air? But why would they do that? Just to provide a platform for him to take pot shots at Trump? What the heck?
Yes. Which is funny because Colbert is doing a bad job at it.
The new owner is not going to want to subsidize Colbert so he's on his way out.
It appears that ratings do not translate directly to advertising dollars, or fees to the local affiliates or cable providers. Maybe it’s just a cost allocation problem. If your show reports 20 million in total revenue and 60 million in total expenses, eventually there is a problem in a for profit enterprise.
I imagine USAID was subsidizing content like this. Notice how things are being dropped since USAID was canned?
Leftist propaganda outlet, plain and simple.
CBS was willing to lose $40 million a year so that Colbert could deliver the Democrat Party talking points to an audience of mostly impressionable young people. Call it a campaign contribution to the DNC. The same is true for Kimmel, Fallon, and Meyers. The same is true for “The View.” The article doesn’t mention that Johnny Carson got more than four million viewers.
CBS was willing to lose $40 million a year so that Colbert could deliver the Democrat Party talking points to an audience of mostly impressionable young people. Call it a campaign contribution to the DNC. The same is true for Kimmel, Fallon, and Meyers. The same is true for “The View.” The article doesn’t mention that Johnny Carson got more than four million viewers.
“””Has CBS been subsidizing COLBERT all these years, to keep him on the air? But why would they do that?”””
It is the ORANGE MAN BAD HOUR that was meant to help Kamala get elected. It failed so there is no reason to keep pouring money down the rabbit hole.
Initially disguised and played close to the vest, using innuendo and hinting.
By the 90's it was blatant in your face propaganda, to the current outright manufactured information.
it worked better then their wildest dreams.
Coalbut is merely a conduit to spread the talking points. He is the night shift.
Look around.
It was all fun and games until they got sued.
I’m not surprised. The article says there are 20 writer, but Matt Walsh recited that the entire staff for the show is more like 200. They pay the host $$20M. That’s a vast amount of money on payroll, plus of course what must be extremely high production costs. Fractured market, with several liberal hacks to choose from, all against Gutfield having the lions share. That’s going to suppress ad revenue. $40M seems pretty high, but I suppose I can accept it, in light of the sky high expenses
What he did not have was the Key Advertising Demographic of 18 to 49, i.e. people who buy and spend money. He had the over 65 group. So advertisers were not spending big bucks to back his show.
RATING IS AROUND 1.9