It’s all about ratings, advertising, and maximizing your return on investment.
For some reason entertainers have no concept of what any of that means.
If Colbert was raking in the cash in adverts for his $15 million a year, he would be on the air forever.
Profits don’t care about “politics.” Lack of profits will make management pretty damned picky.
Don’t let the door hit you on the way out Steve. Maybe you should have gone back to telling funny jokes.
It’s not about ratings, not about advertising.
How do you make money with lousy ratings and demos?
My bet is that Hollyweird was getting subsidized for their money-losing political messaging, and now that money has been cut off.
And Hollyweird has no intention of putting its own money where its mouth is.