The dude was not turning a profit.
In the real world, when something you are selling doesn’t make money…you either just the costs or cut the product.
And when the product is “difficult”, it is much easier to cut it than improve it. I imagine none of this was a shock to Colbert. The rest of us just happened to be brought in on it late.
And when the product is “difficult”, it is much easier to cut it than improve it.
I am certain your correct, the money didn’t make sense. Politically it creates problems either way, but why embroil yourself and company in a political hot potato for poor returns.