My biggest problem with the word is that, IIRC, it was actually created by the communists during the Russian Revolution. That’s why I said it depends what is meant by the person using the word. To a communist I think it is meant to describe people who love money too much.
The proper term is “Free Enterprise”. Distribution of Capital in the hands of more people, rather than in the hands of the few, be it individuals or The State.
And it’s exactly the confusion of terms that prevents people from seeing the issue clearly.