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Jaguar sales in Europe plummet 97.5 percent amid controversial lifestyle-focused rebrand
The Express Tribune ^ | 7/1/25 | none listed

Posted on 07/01/2025 5:38:28 PM PDT by vis a vis

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To: vis a vis

The just need to find 40 times the number of buyers! No problem…..


41 posted on 07/01/2025 7:11:50 PM PDT by Lockbox (politicians, they all seemed like game show host to me.... Sting)
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To: bray

“Thought only homosexuals bought Jags in the first place?”

So did Jaguar...they were wrong too.


42 posted on 07/01/2025 7:17:46 PM PDT by BobL
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To: vis a vis

Idiots.


43 posted on 07/01/2025 7:18:13 PM PDT by WKUHilltopper
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To: Sicon

Charade you are.


44 posted on 07/01/2025 7:30:30 PM PDT by waterhill (Nobody cares, work harder!)
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To: Da Coyote

Back in the ‘80s, I owned a 1958 Morgan 4/4 - a great car if you liked fixing stuff. I had a sticker on the rear end with a Union Jack and on it and it Read; “All of the parts falling from this car are of the finest English workmanship”.


45 posted on 07/01/2025 7:36:54 PM PDT by Chainmail (You can vote your way into Socialism - but you will have to shoot your way out.)
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To: vis a vis

1961 to 49? I don't know what could have gone wrong...

46 posted on 07/01/2025 7:42:39 PM PDT by Billthedrill
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To: HartleyMBaldwin

C.1980 I knew a guy who was working his way through a top flight engineering university as a Jag mechanic. He ultimately dropped out because he was going to have to take a huge pay cut as an entry level engineer.


47 posted on 07/01/2025 7:44:53 PM PDT by FreedomPoster (Islam delenda est)
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To: rlmorel

Gee. I hope your uncle made it through that ok and I hope he got his beloved car repaired back to beautiful.


48 posted on 07/01/2025 7:52:57 PM PDT by Beowulf9
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To: bray
Thought only homosexuals bought Jags in the first place?

Well, once upon a time rich guys got in wrecks with them on Dead Man's Curve. They were stupid, but they weren't queer.
49 posted on 07/01/2025 8:05:37 PM PDT by Dr. Sivana (<i>"Whatsoever he shall say to you, do ye." (John 2:5))
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To: vis a vis

They still seem to be selling cars to Waymo by the boatload.


50 posted on 07/01/2025 8:07:03 PM PDT by Dr. Sivana (<i>"Whatsoever he shall say to you, do ye." (John 2:5))
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To: USA-FRANCE
When it comes to cars, nothing rivals the excellence of German engineering

It depends on what the engineers are striving for. Japanese engineers do just fine in the reliability department.

BTW, one of the most UNcomfortable cars I ever sat in was a 1990 Mercedes S-Class. the seats were like the plastic molded chairs in a grade school cafeteria, rivaling the Honda Del Sol, whose excuse what that you could hose down the interior.
51 posted on 07/01/2025 8:18:15 PM PDT by Dr. Sivana (<i>"Whatsoever he shall say to you, do ye." (John 2:5))
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To: Beowulf9
Sigh, no...it never made it back onto the road. Damn.

My uncle Eddie was a foreign car mechanic, and he owned a 1968 (I was off by a year, I said 1969) British racing green Jaguar XKE Convertible with the six cylinder engine and tan leather interior. In absolutely flawless condition.

It had (if I can recall correctly) three vertically mounted Stromberg carburetors, highly polished with each one having a trumpet-like air intakes funnel that had coarse screen over each of them.

Amazing. He was nearly 70 years old, and was probably 5'5", built rectangularly like a solid brick, and had huge meaty hands with scars all over them, and he had the rheumy blue eyes with a trace of cataract in them.

He was unmarried and I think divorced, and dated a number of far younger, very attractive women, who he drove around with him in his car.

He lived in the unfinished attic of his garage which was a Mecca for foreign car owners needing service on all types from Rolls Royces to Sunbeam Tigers, British cars were his specialty. He lived simply, a small bed, a hot-plate, and he heated his room above his garage with oil he drained from cars.

When he went out, he was a very snazzy dresser, always with a neat sport jacket and tie, polished shoes, and a fedora on his head.

I admired him, and he treated me very well when I asked him for advice when I worked on my MG Midget. Family...:)

He worked with his nephew, a young unmarried guy who drove an absolute s***box, but was a very good mechanic. He treated me very well too, and gave advice to me freely.

My uncle was out in his Jaguar one day, and a dumptruck cut in front of him and took off the front of that beautiful Jaguar. I can nearly hear him growl "That dickless f**k" when he talked about it.

His brother raced cars back in the Twenties (my uncle was the mechanic) and this picture survives:

Good old Eddie. I wish I had a chance to talk to him before he left this world, but I lost touch with him and only found out years later he had passed on.

52 posted on 07/01/2025 8:21:40 PM PDT by rlmorel (Factio Communistica Sinensis Delenda Est.)
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To: jjotto

“it appears to be one of the most unfathomable declines from a major brand in recent automotive history”

yep, “unfathomable”:

“the vast majority of Jag’s gas-fed models have been discontinued ... Without cars to sell, it figures that sales will fall off a cliff”

“Jaguar was almost universally panned when it revealed its new brand identity late last year. Everything – from the font to the logo, colors, and themes – were derided, and all bore little resemblance to the brand’s consistent look and feel up to that point. The initial rebrand had virtually no focus on cars, further alienating Jag loyalists, and phrases like “copy nothing” and “create exuberant” failed to strike a chord with gearheads in any meaningful way.”

[entire article looks to be genned by the world’s stupidest AI with zero input from human editors]


53 posted on 07/01/2025 8:26:44 PM PDT by catnipman ((A Vote For The Lesser Of Two Evils Still Counts As A Vote For Evil))
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To: Dr. Sivana

“When it comes to cars, nothing rivals the excellence of German engineering”

BMWs = throw=away care: engine blocks to thin to rebore and BMW doesn’t sell replacement blocks

VWs = mechanics’ nightmare: step on gas pedal with battery disconnected and discombobulate the entire computerized system such that the car has to towed to a dealership to be rebooted ...


54 posted on 07/01/2025 8:30:15 PM PDT by catnipman ((A Vote For The Lesser Of Two Evils Still Counts As A Vote For Evil))
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To: Dr. Sivana

German cars had a great reputation for well designed cars.
Had. No more. The most reliable vehicles on the road are now Japanese makes. Lexus being the best.


55 posted on 07/01/2025 8:36:34 PM PDT by Texas resident ( We finally have an American President again)
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To: catnipman

I have a couple of old style air cooled VW bugs. AKA Hitler’s revenge. They are easy to work on and I can still get parts, but they require a lot of TLC.


56 posted on 07/01/2025 8:39:56 PM PDT by Texas resident ( We finally have an American President again)
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To: catnipman
BMWs = throw=away care: engine blocks to thin to rebore and BMW doesn’t sell replacement blocks

Can you throw in a GM LT-1 350ci? That's the cure for many vintage cars with difficulty to rebuild/replace engines.
57 posted on 07/01/2025 8:56:17 PM PDT by Dr. Sivana (<i>"Whatsoever he shall say to you, do ye." (John 2:5))
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To: waterhill
I should have gone with,

“You, cross-dressed, old fag,
Ha-ha, charade you are”

58 posted on 07/01/2025 9:09:16 PM PDT by Sicon ("All animals are equal, but some animals are more equal than others." - G. Orwell)
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To: bray

We used to change the first letter from a “J” to an “F” for just that reason.


59 posted on 07/01/2025 9:13:42 PM PDT by FrankRizzo890
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To: DoodleBob

That certainly does not induce me to buy. So far from Sean Connerly’s Aston Martin.


60 posted on 07/01/2025 9:18:51 PM PDT by Retain Mike ( Sat Cong)
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