More leg room (lots more), assigned seating, and clean (er) interiors.
Along with excellent maintenance and flight crews, that's what we want.
Do those and customers will come back.
Have you ever flown SWA? I fly SWA four or five times every year.
There’s plenty leg room.
You get assigned a boarding group and a spot in that boarding group. It works fine.
Their jets are spic and span.
Planes, jet ramps, and waiting areas are always in excellent condition.
Employees are very friendly and often very funny.
On-time is very good.
The app is very good. Flight information in the app is very good. Check-in is easy to do. You add your boarding pass to the Apple wallet and show it on your phone when you board.
The customer retention / points program is very good.
The SWA credit card is very good.
I flew all the airlines until I retired and now concentrate on SWA and occasionally Alaska.