[crz]

That is how you destroy your competition. Offer a good product at a reasonable price.

McDonalds has gone to hell.

[Dr. Sivana]

McDonalds has gone to hell.

Ray Kroc had a good formula. It may not have been designed for an era with such an array of competition, but:

1. CLEANLINESS
2. Consistency
3. Comfortable, relaxing environments with no distractions (e.g. no TV screens)
4. Low or at least competitive prices
5. Fast service
6. Friendly service
7. Acceptable food quality standards
8. Limited menu
9. Reliable systems (Kroc would have replaced to Blizzard machines)

Today's McDonald's only checks a couple of those boxes. "In and Out" is more a Kroc type of operation than McDonald's, andthey won't go public.