EVEN IF it costs 10% more at the wholesale level, a one-time 10% or so adjustment as our nation’s trade gets an important overhaul is something many buyers will support.
It’s not like the cost of goods sold with untariffed sourcing hasn’t inflated over the past several decades. Consumers have paid the higher prices. The lines at Starbucks are unreal. Coffee is easy to obtain and brew. Fancy-schmancy frothy coffee drinks are now a common luxury.
Innovation and incentive will probably bring us a lot more American coffee, at lower locally grown coffee prices.
“EVEN IF it costs 10% more at the wholesale level, a one-time 10% or so adjustment as our nation’s trade gets an important overhaul is something many buyers will support.”
10% at wholesale results in much less than 10% at retail.
The problem is these costs tend to become baked in.