“Chosen” nearly put Snow Woke in third place. Zegler is now hiding somewhere in Dubai and Disney is making noises about recovering some of their loss from her contract - she is, after all, contractually obligated to promote, not demote, the movie. Her media allies have made an ineffectual effort to blame the whole thing on Gadot. That’s not a dumpster fire, that’s the whole dang landfill going up.
To be fair, Rachel Zegler did not get paid that much for the movie.
And it's mostly Disney's fault.
The old Hollywood studio system would have handled Zegler. No social media from Day One (unless it's handled by a publicist).
Disney had no problems with Zegler's antics until they realized that she went too far. And it's costing them money now.