“Hollywood gossip and a waste of time.”
Possibly the whole thing is an attempt to make the characters more well known. That’s how Hollywood works, if you’re not in the news you’re irrelevant and unemployable. E.g. the Kardashians, who are famous for being famous, or Paris Hilton who is famous for being Paris Hilton, no acting or talent of any kind required.
Oh yeah, there’s no such thing as bad publicity.