I suspect the pilot realized he was coming fast and in the back of his mind the runway conditions were not optimum for stopping, and figured he had to get his wheels down as soon as possible so he could start braking and using the thrust reversers as early as possible on the runway, so he just went straight down to the runway instead of feathering the landing.
I suspect he encountered a wind shear at very low altitude and lost lift as a result with no time to correct or add power to execute a go around. He was likely carrying extra speed (10-12 knots) due to the gusty conditions,. I would not be quick to implicate the pilots until there is a full investigation. If you lose lift at that low altitude there isn’t much you can do but hang on !!!
I would also bet that “flap placement” decisions will come into play. Maybe the pilot wanted less flap to get down faster and lost lift as a result.
I wasn’t implicating them or indicting anyone. By ‘suspect’ I imply speculation.
I know that the pilots might take it personal if they came here and read such speculations, but I find that extremely unlikely to happen.
They did seem to be coming in fast though, so if your theory of windsheer or microburst would beg one to ask why the increased speed didn’t help them keep more lift.