I’d never heard of “Jevon’s Paradox” before but it is absolutely right. Did the demand for clothing go down when steam-driven looms were invented? Did the demand for cotton go down when Eli Whitney perfected the cotton gin? Did the demand for powered transportation go down when the steamboat and railroad caused prices to go down? There are so many examples.
If only the demand for this crappy modern article style went down. Think of the bits that could be saved if they eliminated crap headlines that add zero value to the writing. This information should be self-evident in the paragraphs themselves.
Why it matters:
How it works:
His example was coal:
What they’re saying:
Driving the news:
The bottom line:
When I was in school, we were taught good writing entailed an Introductory paragraph; Body paragraphs; and a Conclusion paragraph. Paragraphs were supposed to have “topic sentences.” It seems that has been supplanted with the “Useless and Insulting Headings” style.
bttt
I agree!