I can see that. In our financial small group I often hear about people using CC's for normal spending and paying it off every month. I tell them that's fine, as long as they don't spend more because it's on a CC than they would if it was cash. (It's not enough to just pay off the CC every month. Make a budget and make sure you don't spend past your budget if you have other long term financial goals that extra money should go to.)
And balances over $10K on average
What in tarnation? That makes less sense than a Muslim marrying a grown woman.