I wouldn’t say it’s absolutely ridiculous, their ads are targeted at their biggest audience, the black folk. The commercials are literally little rap videos.
Oh come on, 11% of the US public is not their biggest audience. Their real audience is young people, desperate for social credit. Their ads are probably deliberately square so they seem “safe black,” seeming to target blacks without actually seeming to be run by “scary blacks.”
It’s like apartment websites. The people shown are always young, attractive black women with very light features, straighened hair, and some visual shorthand for “intellectual,” or “refined,” like a wine glass, a book, or glasses. IOW, people who make white people they’d gain social credit if they could befriend, but not someone who seems like they’d lower the real-estate value because social-credit-hungry white people actually ARE very racist.