I think the Weather Channel has been doing this for some time.
It really increases the fear factor.
To me it’s just stupid. Winter storms are a natural occurrence. Prepare for them as one would any other severe weather that’s been around since time began. This is all just hype.
And we know with global warming hype, any weather is considered evidence of global warming. So a bad winter storm is considered evidence of global warming even though the storms have happened throughout time.
...but bad drivers and financially strapped road departments are not.