Like gays, they represent a prominent spokes-group that appears MUCH bigger than it actually is.
However, to the uninformed, putting this scandalous paper in one of their branded journals makes it appear that this is the accepted stance of the American medical establishment.
Which it does not.
Lots of damage done in disguising their craziness as mainstream Marcus Welby, MD, beliefs.
The AMA is reduced to holding the coveted copyright for the codes required for billing physician, diagnostic and most hospital services. It is their extremely lucrative bread and butter, the revenue that keeps them in existence. If the feds decided to mandate a different set of codes, the AMA would be out of business.