The sheer number of basic offenses that are completely ignored in the NBA is ridiculous, and is likely a part of the loss of viewership.
Travelling, double-dribble, not giving way, are ALL out of control.
I see things that when I was in high school would have gotten me pulled for the game BY MY OWN COACH ignored by the NBA referees.
Also, there are no marketable players. How many NBA players do you see in ads these days? Back in the day, when Michael Jordan or Bird, Shaq or Magic came to town, it was an event.
Completely mimics the lawlessness of criminal-class politicians, judges, and governmental officials.