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I probably should have said that it wasn't a "living cultural force." There's a lot of classical music in movie soundtracks as well, but very few people can name contemporary classical composers, and even fewer know of any who came on the scene in the last 30 years or so. The more recent composers make no impression on the wider world.

The fact that movie makers and ad execs are buying and using songs that are decades old just confirms the point. With a few exceptions, movie people don't know or bother with more recent acts. Put a song from the 60s, 70s or 80s into your movie, and most of the appeal is nostalgia or the comfortable recognition of what we already are familiar with. When they put Beatles or Stones or Simon & Garfunkel tunes into movies 50 years ago it was a sign of life in both music and film. We don't have that now.