“Why do they want to lose 50-60% of their audience?”
They won’t, just like NFL no one can say no to their own addiction.
I stopped watching the NFL when they went woke many years ago.
I have not watched one minute of one game since—and before that I was a hard core and lifelong fan.
The only way they get me back is with “white lives matter” banners in the stadium and players kneeling to honor white people.
I am not kidding.
I don’t see the fun of watching people in tights chasing a ball. Just like I don’t see the fun watching cars driving in circles.