Why would anyone by a mass-produced frozen pizza when just about every place in the USA has at least one family run pizza joint? Probably the same people who think Olive Garden is Italian food.
“Every place in the US has at least one family run pizza joint ...”
True. I’ll make an exception for Pizza King, tho (parent company of Clara’s in Richmond, Ind.)
But also, why would anyone go to Chipotle when you can go to Ricky’s, La Perlita, El Camino Real, San Marcos, Los Primos, Nopales, etc. etc. etc.
Realer is betterer
Cost.