Completely agree.
I have started using Microsoft Bing for my first search.
Google for second search, if I cannot find the info I need on Bing.
Google often starts with 5-10 paid links to the words I am searching.
Completely ridiculous.
Bing is using AI...
I often get the info I need on my first click on Bing.
No googol for me. Been using Bing for 5 years....
Though these days I mostly use Perplexity AI internet search. https://www.perplexity.ai/
It is 10x more thorough than Google and Bing