Sentient, reasonably intelligent adults, intellectually engaged within Western society, who use their free will figuratively to clasp their hands over their ears, and thereby refuse to listen to the living Word of God, are deliberately choosing hell.
It’s really not that difficult to discern which of the two paths you’re on, once you know that a choice must be made.
And every individual must make that choice for himself. The Beatific Vision is not a reward based on merit. But it can be, and is, at long last, achieved.
Philippians 2:12 (Douay Rheims): Wherefore, my dearly beloved, (as you have always obeyed, not as in my presence only, but much more now in my absence,) with fear and trembling work out your salvation.
We better believe you—because if we don’t we will burn in hell.
That is the ultimate argument from intimidation—the verbal equivalent of a street mugging.