It isn’t just that black people buy stuff.
Duh.
It’s that corporate America seems to think that blacks are more brand conscious and brand loyal.
Whether that’s true or not...
It’s certainly what big biz is hoping.
Big Biz also seems to think that blacks are dumb enough to buy stuff just because it’s being advertised by someone with a similar skin color.
I wouldn’t pin the success of my business model on that.