It’s never actually been a very organized boycott. AB rebranded their beer overnight into the official beer of grown men dressing and acting like giggling 12-year-old girls. Their customer base had previously been beer swilling tailgating sports fans and none of them will be seen drinking trannie beer. The brand is dead and it’s not coming back.
AND AB tried to tie in to another suicidal US company, Harley Davidson. Indian and Coors must love their good fortunes.