Saw some story that the CEO of sales in Europe was going all in on DEI polices last week for Harley-Davidson, wonder if the memo arrived late?
Harley-Davidson management was all in on Didn't Earn It (DEI) right up to the point it blew up in their face. They're going to backpedal like mad but it's too late.
In addition to Indian seeing a sales uptick, expect to see someone resurrect an old motorcycle name such as Ace, Crocker, or Henderson. I would also expect that even some die-hard Harley riders will do the unthinkable and ride a Honda, Kawasaki, Suzuki, or Yamaha.