If Sears had put the catalog online, they could have been bigger than Amazon by now…
Doh!
Management vetoed an online Sears catalog.
They simply couldn’t conceive of a computer being anything but a command line interface, and given that mindset, they couldn’t imagine a computer would show a Sears product as anything but a line or two of text in a sea of lines of text.
Instead they collapsed, just like this pyramid.