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The only thing I can think of is: "There's no such thing as bad publicity."
Veep Humphrey almost won in '68 despite the riots at the convention. LBJ had dropped out with historically bad polls--an eerie parallel. (One difference, Humphrey had to go through a contested primary process against antiwar candidate, Eugene McCarthy.)
Remember "The whole world is watching!"
If you're a political party, that's not a bad thing.
"If it bleeds is leads."
Eerie parallels indeed!