[hinckley buzzard]

I stayed up to watch Rush a few times in the Cleveland market. He was aired at 3 am. Jerkwater stations wouldn’t give him a decent time slot even though he would have outdrawn most of their own programming.

[Rockingham]

Rush's comments were always guarded for obvious commercial reasons, but your observation seems to get to the heart of the matter: jerkwater stations would not give his TV show a decent time slot because he would have outdrawn most of their own programming.