The goal is to destroy all of the franchises that were once part of the American fabric. It’s not to make money.
I think you’re a little off the mark but in the ballpark. The goal is to keep the “franchise” to make money, but destroy the mythology which they think patriarchal square toxicitiy and recreate it in their own image, cast it in a new light.
“Put a chick in it, and make it gay and lame”