I worked at a company in the early 80’s. The product was a step/repeat camera for printing silicon wafers. The initial price was 3X cost. That covered overhead and all else. We were well below the completion. The new CEO doubled the price. We were still well below the competition and the company did well. Should we have held the price down?
. Should we have held the price down?
No. Get what the market will bear. Like the deli guy should. My hundred percent was a hoped for minimum. No one wanted to get less.