WNBA has been in business over 20 years and people have not been watching it in any significant numbers over that time.
That ain’t gonna change. 20+ years is plenty of time to declare failure.
The same thing may have happened to the WNBA with CC, but it looks like they may kill the goose that lays the golden eggs.
The WNBA exists for the same reason supermarkets were forced to put social distancing stickers on their floor, or else receive a fine.
It exists for the same reason that, despite the fact that sexual reassignment surgery has been around since the early 60’s, it’s only in the past few years that doctors, hospitals, and medical associations started pushing the idea that it’s “an essential part of pediatric care’ for children who were “born the wrong sex” to be given the opportunity to transition before puberty.
Powerful forces want the WNBA to exist, so it exists. Women playing basketball is unfeminine. It’s only constructive purpose is to provide exercise and scholarships for college students. But nobody really wants to watch it.
But our evil ruling class wants to see women doing unfeminine things. Just like they want every corporate store to hire the most flaming queens.
Is it a failure if it only costs the NBA a few million a year, but more greatly broadens the market and consumption of its main product?