In the 1956 film Please Murder Me, a Lucky Lager billboard is in the background in one scene. In the 1961 film The Exiles, the characters are drinking Lucky Lager and local liquor stores are advertising the sale of Lucky Lager. The brand also appears in the barroom brawl scene in the 1968 movie The Devil's Brigade. In the 1965 film, A Patch of Blue, a Lucky beer truck appears in one scene. In the 1968 film "Vixen!", Lucky Lager is being consumed in the backwoods of British Columbia.[citation needed] Jack Nicholson's character drinks Lucky Lager during the 1970 movie Five Easy Pieces. In the film The Bad News Bears (1976), Walter Matthau's character gives the team Lucky Lagers to celebrate. Lucky Lager is featured in the 1982 Black Flag video TV Party.[citation needed] In the television show Greg the Bunny, a Lucky Lager sign appears in the "Rabbit Redux" episode.[citation needed] Cans of Lucky Lager appear in the film The Van, being sold out of a cooler at a van show. In the 1993 film Kalifornia, Lucky Lager is the favorite drink of Brad Pitt's character Early Grace.[6]The brand is also alluded to in Luis Valdez's play Los Vendidos in reference to the kinds of foods, drinks, and drugs on which the Mexican Johnny Pachuco model runs: "You can keep Johnny running on hamburgers, Taco Bell tacos, Lucky Lager beer, Thunderbird wine, yesca. . ." (Valdez)
Never heard of it until today.
